Graphic Design
& Web Services
Brand Identity – Correctly define your own image to reach and involve the proper audience, make him share of what we are and what we really do.

PVP develops graphical solutions highly tailored to every kind of need, disregarding if we are speaking of a management software, or a complex reporting tool: items that need obviously to be “nice” and be presented in a clear and flawless way. Or even a true Corporate Image and or a Brand Identity.

How? Going for an easy approach, safe and linear, to trace the “work in progress” status. For example, speaking of a new trademark, it needs to be engineered from scratch, developed and made expendable for every kind of communication pattern: classical and offline or web based with its own website, e-commerce, social network campaign, and so on.

How we act:

  • Taking over the request: Internal creative staff briefing and first meeting with the customer for the ideas sharing;
  • Project drafts development: wireframe creation with exemplification of the different hierarchies for the layout contents;
  • Parameters to define: Optional cases based on the different variables linked to the project ergonomics, UX and multichanneling (if applicabile);
  • Implementation and release: Project finalization, sanity checks and user acceptance testings with the customer before agreeing on when publishing the project.
We are not scared of working hard: we are scared to work in an unproper way.

CLEAR, SIMPLY BUT NOT TRIVIAL, ALWAYS CLEAN

OTHERWISE IT DOESN’T COME FROM US

Disregarding if we are working on an offline or an online project, creating a proper layout as a solid base to work on is a crucial precondition before moving on searching materials and before starting to work on the most accurated items.

This process, even if it may looks like a very long process and it may gives the perception that things are not moving fast, grants to test and identify (during the various development steps) which could be the behaviors of the project target audience and, why not, also of the possible audiance that for some reasons could reach us somehow and look at what we did and what we are.

So, it seems reductive to start with the idea to focus only a single target, completely ignoring what is the environment and which possibilities it could bring. Of course, we need to clearly have a direction, but the most important skill of someone who’s going to realize something that will involve a potential customer, is to convert him in a sure one. Or better, into a solid supporter of our company and a fan of the mission we are going to follow.

Everything, obviously, without leaving aside the good tase for good things, developing them with accuracy e without being trivial, as it is deserved for an all-inclusive project.

SMOOTHNESS, RESPONSIVENESS AND USER-FRIENDLY ARE NOT ONLY PROJECT PRECONDITIONS, BUT THEY NEEDS TO BE ALSO PECULIARITIES OF WHO DECIDES TO CARRY IT OUT.

Once clarified the big picture, it comes the time to discuss about steps, options, implementations, change requests and everything else. We do this always remembering the customer’s desiderata, trying to find the best match between what he wants, our experience on the field and what can really help him to develop his business plan.

For this reason, PVP provides at the customer’s disposal a long-running experienced staff on the graphical and web-based layouts engineering, because it’s too easy to fall into a flat non-attractive showcase that would not be able to involve a potential customer to explore it and touch it.

That’s why it’s absolutely key to share everyone’s experiences (especially customer ones) to bring up on the table every possible resource, with the final target to develop a valuable product.

HALF OF YOUR TRAFFIC COMES FROM MOBILES

WOULD YOU LIKE BEING “IN A GOOD SHAPE” THERE AS WELL?

We in PVP are specifically paying attention to an aspect: a product can be considered completed only at the time whan it will be visually valuable and aderent to who is representing, focused on the company mission and the corresponding trademark, clear and easy-to-read for its target audience, and that will give a potential customer who’s going to buy it the perception to “rely on something reliable”, the perception to be always flawlessly supported and extremely satisfied of his choice.

We’ll do for you better that what we would do for us, always.
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